Digital Kartel
The Challenge
Briefly before we started this project our client went trough rebranding of their social media presence. Rethinking existing web concepts and merging them with newly created identity without sacrificing functionality and design was one of the challenges we recognised early in the process.
The Goal
The goal was to reduce the interface to its bare fundamentals and redesign their digital home towards a more minimal appeal to support brand principles. We also saw a need to simplify and innovate on certain modules that could generate leads faster and at the same time unburden clients' mailbox using interactive forms to brief clients and give them estimates instantly.
Research
Before starting any designs we spent the first weeks sketching out information architecture in diagrams so we could focus more on the user journey and stay away from design distractions. We based our flow on similar sites that perform well and of course on an initial brief with the client.
Process
Our starting point for this project was reducing the existing design to its bare minimum while organizing the layout and content to createa dynamic pace that will keep the user engaged with as little copy and design as possible.
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